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Modernist Guide to London

Launch May 2015

Modernist Guide to London

What is it?

This is our first of a series of Modernist™ City Guides, we will launch the Modernist™ Guide to London in May 2015, this will be followed by the Modernist™ Guide to Tel Aviv and then a series of regularly published international City Guides.

The Modernist™ Guides purpose is to collate and curate 40-50 key architectural destinations in each city that illustrate the evolution of modernism . Providing our readers with a selection of walks and routes that enable them to see classic examples of 20th Century Modernist architecture.

Modernism in design and architecture emerged in the aftermath of the First World War, a period when the leading design and artist avant-garde wanted to see a new world free of war, conflict and social inequality. Modernism isn’t one style, many different 20th century styles can be characterised as Modernist, but they all can be seen to share certain core objectives: a belief that design and technology could transform society through innovation and planning; a move away from historical references and applied ornament; a preference for abstraction and minimalism.

Each guide has a large A2 map that showcases the sites where early modernism took root and developed. From London’s ground breaking Isokon Building (1934) to the Royal Festival Hall (1951) there are 50 unique sites spread across time and geography.

A2 (594x420mm) folded to A6 (105x148mm)
Litho printed full colour
Each map will come with a Modernist™ 25mm badge


Modernist™ Tote Bag

Colours: Black, White and Orange

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Modernist™ T Shirt

Colours: Black, Grey and Orange

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Our Vision

Launched May 2015

Modernist Guide
To London

Adventures in Modernism
Companion & Map

Schedule of Modernist City Guides:
Guide to London
Guide to Tel Aviv
Guide to the West Coast
Guide to New York
Guide to Chicago
Guide to Miami

Get in touch, email below


Please get in touch with us for additional information about the Modernist.

We are here

Made North
Persistence Works
S1 2BS


Email address:
Twitter:  hello_modernist